Natalia Bayona

Director, UN Tourism

"For me it is a pride to work on the transformation of Colombia through tourism. There is no more humane sector that manages to generate a greater impact on people's well-being."

Bio

Natalia Bayona is a pioneer in public administration who began her career working with the government of her native Colombia. During her tenure at ProColombia, the national government tourism agency, she spearheaded the promotion of Colombian tourism in the MERCOSUR trade block (Argentina, Brazil, Paraguay, Uruguay) and served as the inaugural director of Colombia's commercial office for Argentina, Paraguay and Uruguay. In 2013, at the age of just 27, Ms. Bayona became the youngest manager responsible for promoting her country's tourism worldwide. Since 2016, Natalia has resided in Spain, working first as Vice President of Spain Startup-South Summit, before joining UN Tourism to lead its newly created Innovation, Education, and Investment Department. Under her guidance, the Organization has undertaken ground-breaking initiatives, which to date include more than 10 global entrepreneurship competitions, numerous national challenges, and over 20 innovation and technology forums. These efforts have fostered an extensive Innovation Network comprising over 10,000 entrepreneurs, 1,200 companies, 400 public institutions, 500 educational institutions, 40 accelerators, and 250 investors. This dynamic ecosystem has facilitated the acquisition of over US$214 million in financing for disruptive companies. Furthermore, Natalia has been instrumental in establishing the first UN Tourism Online Academy, boasting over 20,000 students and offering 24 courses with scholarships available to students worldwide. Ms. Bayona is an Eisenhower Fellow, recognized for her leadership and commitment to fostering a more prosperous and just world through her work in the tourism sector. Acknowledging her achievements, in 2022, the Colombian government named her one of the 10 most influential people from her country residing in Spain. Natalia holds a degree in International Relations from Universidad Externado de Colombia, an Executive MBA from IE Business School, and has completed an executive program in innovation and digital transformation for tourism at the same institution. She regularly delivers lectures and masterclasses at renowned universities worldwide, including Harvard, Cornell and MIT.

Education

Bachelor

Universidad de Chile

Professional in Government and International Relations, Marketing and communications, international relations

Universidad Externado de Colombia

Executive MBA

IE Business School

Experience

Executive Director

Director

Innovation, Education and Investments

Marketing Coordinator

....

Body of work

2030

Abyss of Deceptions

A gripping coastal thriller that masterfully combines the serene charm of a coastal setting with an enthralling mystery.

2026

The Midnight Enigma

A mind-bending psychological thriller that follows a detective on a race against time to solve a series of cryptic and interconnected mysteries.

2023

Shadows of Deceit

A suspenseful noir-inspired thriller where a private investigator delves into a web of conspiracy and intrigue in the dimly lit streets of a mysterious city.

Publication & Media
Michael Brown

Michael Brown

“Patty Moore’s attention to detail and understanding of visual storytelling are exceptional. Shadows of Deceit was a collaborative triumph, and Patty’s ability to create the perfect noir atmosphere was both inspiring and captivating.”


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John Smith

John Smith

“Patty Moore is a master of suspense. Her ability to create an atmosphere of mystery and tension is nothing short of remarkable. Collaborating with her on The Midnight Enigma was a thrilling experience, and her directorial skills are second to none.”


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Margot Elsher

Margot Elsher

“Patty Moore’s direction is a revelation. She effortlessly navigated the complexities of Abyss of Deceptions and brought a unique blend of serenity and suspense to life. Her vision and dedication to the thriller genre are truly exceptional."


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Awards & Recognition
Golden Thrillmaster Award

Golden Thrillmaster Award

Best Thriller Direction for Abyss of Deceptions (2030)


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The Edge-of-Your-Seat Awards

The Edge-of-Your-Seat Awards

Outstanding Achievement in Thriller Screenwriting for Cryptic Descent (2018)


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Spine-Tingler Cinema Awards

Spine-Tingler Cinema Awards

Best Thriller Ensemble Cast for Shadows of Deceit (2023)


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Photo & Video Gallery